“WWI Victory in Sight - Buy Liberty Bonds To Your Utmost” Skyline Majesty Over Bryant Park, Manhattan, c.1910s

“Buy Liberty Bonds to your utmost” poster is a powerful historical piece tied to World War I-era propaganda.

Liberty Bonds were first issued by the U.S. government during World War I to finance the war effort. The Treasury Department launched extensive advertising campaigns to encourage American citizens to purchase these bonds as a patriotic duty. The phrase “Buy Liberty Bonds to your utmost” was a direct appeal to individuals to contribute as much as they could afford.

During the war, New York City, as the financial capital of the country, played a crucial role in promoting Liberty Bonds. Large posters and billboards were placed on prominent buildings and skyscrapers, particularly in the financial district, where Wall Street firms and banks actively supported the bond drives. Notable structures, such as the Equitable Building and the Woolworth Building, were commonly used for large-scale war bond advertisements.